Last updated: 18 October 2026
1. Who we are
Property Clues Ltd ("Property Clues", "we", "us"), a private limited company registered in England and Wales, provides browser-based tools for UK landlords and property investors at propertyclues.co.uk. We are the data controller for the personal data described in this notice. If you have any questions, or want to exercise your rights, contact us at info@propertyclues.co.uk.
2. The personal data we collect
- Purchase information. When you buy, your payment is processed by Stripe. Stripe provides us with your name, email address, billing address (needed for VAT), the product you bought and the payment reference. We create your licence key and store it with your email address and the product, so we can give you access and resend your key if you lose it. We never see or store your card details.
- Licence & device information. To enforce the device limit on a licence (so a single licence isn't shared widely), we store your licence key, a randomly-generated device identifier and a device label you choose, using Cloudflare's storage.
- Support & enquiry information. If you email us or use a contact form, we hold your name, email address and the content of your message so we can help you.
- Phone calls. Calls to our support line are answered by an automated assistant, and you are told this at the start of the call. We receive your phone number, a recording of the call and a written transcript, plus anything you choose to tell us (for example your name, email address and a summary of your query) so we can reply to you by email. Calls are carried by Twilio and the assistant is provided by ElevenLabs.
- Email updates (optional, only if you opt in). Your email address, when you signed up and which page you signed up on. We only collect this when you tick the box to say we can email you, and we only use it to email you about UK landlord tax and law changes and occasional Property Clues news.
- Your tool data stays on your device. The figures and records you enter into the tools are saved only in your own browser (local storage) on your own device. They are not transmitted to us or stored on our servers — we cannot see them. The one exception is Sync my devices (section 5): if you switch it on, a copy of your saved figures is kept against your licence key in Cloudflare's storage so your devices stay in step. It is off unless you turn it on, you can turn it off at any time, and we delete the copy on request.
- Technical/security data. Our site is hosted by Cloudflare, which may process standard server information (such as IP address) to keep the site secure.
- Analytics data (only if you accept analytics cookies). We use Google Analytics, provided by Google, to see how the site is used: which pages and tools are visited, roughly where visitors come from (for example a search or an advert), what type of device and browser they use, and whether someone starts a checkout or completes a purchase. It is not loaded until you press Accept on our cookie banner. It never receives the figures you type into the tools, your licence key or your payment details, and we have switched off Google signals and advertising personalisation. You can change your choice at any time using Cookie settings.
- Marketing data (only if you accept marketing cookies). We use the Meta Pixel, provided by Meta Platforms Ireland Ltd, so we can show Property Clues adverts on Facebook and Instagram to people who have visited our site, and see whether those adverts work. It records which of our pages you visit and a few actions: opening a free tool or a preview, starting a checkout, and signing up for email updates. It is not loaded until you agree to marketing cookies on our cookie banner, it never receives the figures you type into the tools, your licence key or your payment details, it never runs on our thank-you or licence pages, and Meta's automatic form and button tracking is switched off.
3. Why we use it, and our lawful basis
| What | Why | Lawful basis (UK GDPR) |
|---|---|---|
| Purchase & licence data | To give you access to the tools you bought and manage your licence | Performance of a contract |
| Licence & device data | To enforce device limits and prevent unauthorised sharing of a licence | Legitimate interests (protecting our product) |
| Support & enquiry data | To respond to your questions and provide customer support | Legitimate interests (and, where relevant, contract) |
| Phone call recordings and transcripts | To answer your call, pass your message to us and check the quality of the automated assistant | Legitimate interests (providing customer support) |
| Sales records | To meet our accounting and tax obligations | Legal obligation |
| Email updates data | To send you the email updates you asked for | Consent (withdrawable any time) |
| Technical/security data | To keep the website secure and working | Legitimate interests |
| Analytics & marketing data | To understand how the site is used (Google Analytics), and to show and measure our adverts on Facebook and Instagram (Meta Pixel) | Consent (withdrawable any time) |
4. Who we share it with
We use a small number of trusted providers who process data on our behalf: Stripe (payments and VAT receipts), Cloudflare (website hosting and secure storage of licence, device and, if you turn it on, Sync my devices records), Twilio (our support phone line), ElevenLabs (the automated phone assistant, call recordings and transcripts) our email-delivery provider (sending your licence key email and the email updates you signed up for) Google (Google Analytics, only if you accept analytics cookies) and Meta Platforms Ireland (the Meta Pixel, only if you accept marketing cookies). For the Meta Pixel, Meta acts jointly with us in collecting and receiving the data, and then uses it under its own Privacy Policy. Each only processes what's needed to provide their service. If we add any other analytics or advertising tools, they will be added to this list and will only receive data once you have consented through our cookie banner. We never sell your personal data. We may disclose data if required by law.
5. Optional Sync my devices
By default Property Clues never connects to your bank and your figures stay on your device. If you choose to turn on Sync my devices in a tool or in the Property CRM Workspace, a copy of that tool's saved figures is stored in Cloudflare's storage against your licence key, so the devices on your licence stay in step. It is off unless you turn it on.
- Lawful basis. Performance of our contract with you, at your request.
- What is stored. Only the figures you saved in that tool (for example property addresses, amounts and dates), with the time they were last changed.
- Your control. Turn sync off at any time. Email info@propertyclues.co.uk and we will delete the synced copy for your licence key.
6. International transfers
Some of our providers may process data outside the UK. Where they do, appropriate safeguards are in place (such as UK adequacy regulations or the UK International Data Transfer Agreement / Addendum) to protect your data.
7. How long we keep it
- Sales and accounting records: kept for about 6 years, as UK tax law requires.
- Licence & device records: kept for as long as the licence is active.
- Support emails: kept only as long as needed to resolve and reference your query, then deleted.
- Phone call recordings and transcripts: kept for up to 90 days, then deleted, unless needed for an open query or complaint.
- Email updates: kept until you unsubscribe or ask us to remove you.
- Google Analytics data: kept for 14 months, then deleted automatically by Google.
- Meta Pixel data: kept by Meta under its own retention rules; the _fbp cookie on your device lasts 90 days.
8. Your rights
Under UK data protection law you have the right to access your data, to have it corrected or erased, to restrict or object to its use, to data portability, and — where we rely on consent (email updates and analytics cookies) — to withdraw that consent at any time (every email also has an unsubscribe link). To exercise any of these, email info@propertyclues.co.uk. We'll respond within one month.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113 — though we'd appreciate the chance to put things right first.
9. Cookies & local storage
The tools use your browser's local storage to save the figures and records you enter — this stays on your device and is not a tracking cookie. The site may also use strictly necessary cookies (for example a session/login mechanism), which don't require consent because the site can't work without them.
Optional cookies. Analytics and marketing cookies are non-essential, so in line with UK GDPR and the Privacy and Electronic Communications Regulations (PECR) they are only set after you agree on our cookie banner: Accept all allows both, Reject all allows neither, and Choose lets you allow one without the other. If you don't choose, none are set. Rejecting them does not affect your access to the tools.
Analytics cookies (Google Analytics) show us which pages and tools are visited. Marketing cookies (Meta Pixel) let us show Property Clues adverts on Facebook and Instagram to people who have visited, and measure them. Meta may also use its own cookies on facebook.com and instagram.com under its own policy.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
| _ga | Google Analytics | Tells one visitor's visits apart from another's (no name or email) | 2 years |
| _ga_<ID> | Google Analytics | Keeps track of the current visit | 2 years |
| _fbp | Meta Pixel (marketing) | Lets Meta recognise a browser that has visited our site, so our adverts can be shown and measured | 90 days |
| _fbc | Meta Pixel (marketing) | Set only if you arrive by clicking one of our Facebook or Instagram adverts, to record that the click led to a visit | 90 days |
Your choice is remembered in your browser's local storage, so we don't ask again on every page. You can change it at any time:
10. Changes to this notice
We may update this notice from time to time; the date at the top shows the latest version. Material changes will be reflected here.